SensitivityPlots

class pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots(data)

Sensitivity analysis plots (effect, uplift, and marginal curves).

Wraps the three sensitivity-analysis plotting methods previously in the monolithic MMMPlotSuite. All three methods share the same signature and delegate to _sensitivity_plot() for rendering.

Parameters:

dataMMMIDataWrapper

Validated wrapper around the fitted model’s InferenceData.

Methods

SensitivityPlots.__init__(data)
SensitivityPlots.analysis([idata, dims, ...])	Plot sensitivity analysis sweep results (idata.sensitivity_analysis["x"]).
SensitivityPlots.marginal([idata, dims, ...])	Plot marginal effects (idata.sensitivity_analysis["marginal_effects"]).
SensitivityPlots.uplift([idata, dims, ...])	Plot uplift curves (idata.sensitivity_analysis["uplift_curve"]).