customer_choice#

Customer Choice module.

Modules

consideration_set_logit

Consideration Set Mixed Logit with optional random consideration intercepts.

maxdiff

MaxDiff (Best-Worst Scaling) hierarchical Bayesian model.

mixed_logit

Mixed Logit for Product Preference Analysis with Random Coefficients.

mnl_logit

Multinomial Logit for Product Preference Analysis.

mv_its

Multivariate Interrupted Time Series Analysis for Product Incrementality.

nested_logit

Nested Logit for Product Preference Analysis.

synthetic_data

Data generation functions for consumer choice models.